Landing Page
Offer-ladder sales page: tiered value stack, objection handling and a single repeated CTA.
# Service Ladder
## What you're building
A long-form offer-ladder sales page for `{{brand}}` — five productised services arranged as rungs, from a cheap entry offer to a high-ticket retainer. The audience is people who want to start a service business this week and are paralysed by choice. The distinctive idea is **ascension made visible**: the ladder isn't a pricing table, it's a path, and every rung is coloured, numbered and priced so the reader can see exactly where they'd start and exactly what they'd climb into.
The value stack — tier by tier, in identical slots — *is* the product. It is written out in full below, not left as a shape to fill in.
## Art direction