Seasons of Sin

# Seasons of Sin — Luxury Lip Colour Launch

## What you're building

A single-page, art-directed launch site for `{{brand}}`, a twelve-shade luxury lip colour collection organised into four seasonal "sins". It opens black — no chrome, no image — and reveals itself through a hairline-drawn wordmark before handing the visitor a scroll-driven shade carousel and an in-page cart-to-confirmation flow. The distinctive idea: the page is a **confession sequence**, not a product grid — each shade gets a full editorial chapter and the buying flow never leaves the page.

The intro is a first-class feature, not a splash screen. It is the single longest-authored piece of motion on the page and the section with the most specified timing, because it is the thing a buyer is paying for. Under reduced motion it does not play at all — see Motion.